> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.meetaway.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# What are the best practices for kickoff videos?

Here are some best practices for kickoff videos:

* **Upbeat Emotional Tone** - it's important to be upbeat and genuinely enthusiastic.  The emotional tone is 3-5x more important than the content, in most cases.
* **Short and Impactful** - aim for short and hard-hitting. The best are typically 1 min or less.
* **Be Genuine** - often the best kickoff videos simply involve talking directly into a webcam. These tend to get the best engagement because they feel genuine.
* **Timing/Context** - attendees will have just checked-in for the event, so you may want to frame your video as a welcome message to kickoff the event.
* **Purpose of the Event** - remind your attendees why they are there, what they should be discussing in their conversations, and/or what you hope they'll get out of attending.  If you have set up attendee matching to facilitate certain conversations, you can quickly highlight that as well (e.g., "Tonight we're connect students and alumni to help students understand potential career paths").
* **Sponsorship Opportunity** - many organizers also use the kick-off video as a sponsorship offering.